The practice of hand over gifts during festivals in Malaysia.

It is not a new phenomenon to hand over gifts and hampers during major festivals in Malaysia. We could see people giving gifts in the form of nicely wrapped presents and hampers to the one they care including friends, family and clients during Christmas, Chinese New year, Deepavali and Hari Raya. Departmental stores will register higher sales in hampers and gifts during these seasons while gifts wrapping business enjoy cyclical booming.

It is also a good practice for business to hand over gifts to their loyal customers. The practice is nevertheless a good promotion strategy for marketing. Whether it is a cheap or expensive gifts that we get, it’s the thought that matter. Right?

Ps: That’s my handsome 16 year old nephew, Syahir helping out to hand over gifts for Hari Raya. Wonder which hamper will be mine.