Thursday, July 26, 2007

A mirror reflection.

I have to admit that I am not a fan of Mawi or his ex (nothing personal) but some respect to his mere presence in the industry is inevitable. Honestly, I did watch AF3 just for the surprise elements, the drama and the colorful personalities that AF students have to offer but never for the talents. Yes, some like Amelia does have the ingredients to be great entertainer if properly packaged.

OK, so what does the students from the famous reality TV show have in common with entrepreneurs in general, for me, it’s the ability to sell themselves. Sometimes it’s not a great voice that makes a great artist, I think; it’s the art of selling that count. Many great voices aren’t even recognized or selling anywhere. Same goes with lots of businessman with lots of good products or ideas wasted or failed to get notice.

As a person who earn a living from doing business, I see lots of mistake that we make. One of them is the failure to portray or represent our business positively. Just imagine if you go to Government offices to sell 'high tech' but appear like a 'kuih' seller, I am afraid you will hardly get a business deal. The instance might be too extreme but lots of time I see people who sell IT products without even carrying a notebook nor gadgets that not only useful but are tools to impress potentials.

Portraying a positive image is not only applicable to IT business but in all kind of business too, you have to remember, people will hesitate to eat food that doesn’t look appealing to them no matter how good the taste can be. A boutique owner who dresses 'pasar malam' haute couture will normally receive pasar malam clients.

Portraying a positive image for your business doesn’t necessarily means that you must look good with high sex appeal, carrying expensive stuff, driving good cars but most crucial elements are your personality, your knowledge and your honesty that most clients can easily relate to.

It seems that there are a lot that we can learn from Mawi.

Cya

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